For family destinations, the vacation experience no longer begins at check-in or ends at check-out. The brands winning with families are finding ways to stay present before the trip, during the visit, and long after families return home.
Through a partnership with GoNoodle, Great Wolf Lodge brought the spirit of the pack into classrooms and homes through movement-based content that kids can actively participate in.
The result: a branded experience that feels less like an ad and more like an extension of the Great Wolf Lodge adventure.
Solving the "50-Week" Challenge
For family travel brands, one of the biggest challenges is engagement decay: how do you stay relevant during the 50 weeks a year when a family is not on-site? Traditional display ads often struggle to break through the noise. Great Wolf Lodge took a different path: creating an experience kids would enjoy and parents could feel good about.
By creating a digital souvenir - and a pre-trip spark - through GoNoodle, Great Wolf Lodge extended its brand experience into the everyday places families already spend time: classrooms and living rooms. This is not just media placement. It is brand storytelling built into movement and wellness routines that teachers, kids, and families already value.
At the heart of this collaboration is Great Wolf Stomp: The Squatchy Remix!, a movement-based video experience featuring Squatchy Berger, one of Great Wolf Lodge’s beloved characters. Rather than functioning like a standard commercial, the video turns the physical thrills of the lodge, climbing, sliding, and splashing, into high-energy movements kids can follow along with.
This partnership works because it connects with families across the full journey: t.
Campaign elements included:
Turning Digital Play Into Travel Inspiration
For family travel and tourism brands, the Great Wolf Lodge partnership offers a blueprint for staying relevant beyond the booking window. By pairing Great Wolf Lodge’s Northwoods world with GoNoodle’s movement-based storytelling, the partnership provided kids with an active way to experience the brand, something static ads cannot easily replicate.
The timing also mattered. Launching as the school year wound down helped align the campaign with the summer adventure mindset, when families are thinking about breaks, trips, and ways to make the season feel memorable.
"Every child deserves access to the joy and wonder of adventure," says KC Estenson, CEO of GoNoodle. "Together, we’re making the unique resort experience accessible anywhere, giving kids the chance to be part of an adventure they can feel, move through, and remember.”
Turning Destinations into Playgrounds
GoNoodle is helping family travel brands rethink the customer journey - from a single trip to an ongoing relationship. We help destinations become part of the movement, imagination, and routines that shape a child’s day, building curiosity that can carry from the classroom to the home to the resort.
Great Wolf Lodge isn't just a place families go. Through GoNoodle, it becomes a pack kids can feel part of long before they arrive and long after they leave.
Ready to keep families engaged long after checkout? Let’s turn your destination into a story kids can move through.