How GoNoodle Helps Retail & CPG Brands Win by Starting in School First

In the high-stakes world of retail and CPG, brand visibility isn’t the issue; relevance is. Families are bombarded with options, and while digital ads and promotions may increase reach, they don’t always inspire trust or long-term loyalty. Today’s consumers, especially parents, want more than a product. They want purpose. And increasingly, their biggest influencers aren’t scrolling online, they’re sitting at the kitchen table: their kids.

GoNoodle is the media platform trusted by over 86% of U.S. public elementary schools, with a reach of over 20 million students and 2 million teachers. We create movement-led media that entertains, energizes, and educates, and now, we’re helping the world’s leading retail and CPG brands turn classroom joy into real-world product preference.

Purpose Meets Impact: Partnering with GoNoodle

Here’s the stat that changes everything: 87% of parents say their children influence household purchases. Whether it’s snacks, toys, wellness products, or seasonal must-haves, kids are a driving force behind what goes in the cart.

GoNoodle transforms this influence into brand activation. We connect mission-aligned brands with children during high-trust, high-impact moments in their school day, then extend that connection home to parents through integrated marketing across email, social, and our app. The result? Increased affinity, deeper engagement, and stronger sales conversion.

What Our Retail & CPG Campaigns Look Like

We offer turnkey campaigns that flex around your business goals, whether it’s supporting a new product launch, boosting a seasonal push, or simply reinforcing brand equity in a memorable, meaningful way.

Key components include:

• Custom-Branded Video Content & Movement Challenges
  Your product confidently takes center stage in engaging classroom content that kids actively participate in—and remember.
  
  
• In-Classroom Printables & Activities
  Hands-on materials extend your enterprise brand experience beyond screens and into homes.
  
  
• Omnichannel Distribution
  Connect with families through GoNoodle’s classroom platform, streaming tools, and in-app experiences.
  
  
• Parent & Educator Promotion
  Boost household awareness with integrated email and social campaigns targeting the true decision-makers.
  
  
• End-to-End Campaign Execution
  We handle strategy, creative development, rollout, and performance measurement—all infused with your brand’s unique identity.
  
  
  

Real Partnership Ideas with Real ROI

• Snack Launch: Pair your better-for-you product with a joyful movement campaign that builds health-positive associations.
  
  
• Retail Promo: Integrate classroom couponing and digital codes to drive in-store or online sales.
  
  
• Product Drop: Feature your toy in a viral GoNoodle challenge, building excitement where kids are already paying attention.
  
  
• Seasonal Push: Own back-to-school, holiday gifting, or summer with a campaign that starts in the classroom and ends in the cart.
  
  

Why It Works

Parents trust GoNoodle. Teachers rely on it. Kids love it. When your brand shows up in that ecosystem, it’s not just seen, it’s remembered, talked about, and acted on.

If you're a retail or CPG enterprise looking to create meaningful, measurable engagement with modern families, it’s time to meet them where trust is already built: in the classroom.

Contact us to start the conversation.