The Challenge: Keeping Brand Engagement Alive Beyond Prime Time
Nickelodeon is a leader in children’s entertainment, but as viewing habits shifted and screen time during school hours became limited, the network faced a challenge: how to keep its characters and content top of mind for kids when they weren’t at home in front of the TV.
The goals were clear:
To achieve this, Nickelodeon needed a partner that already had the trust of educators and a proven platform in schools.
The Solution: A Strategic Collaboration with GoNoodle
GoNoodle is the go-to platform for movement-based learning, used and trusted by 86% of elementary teachers across the U.S. Its mission is to get kids moving to be their strongest, bravest, silliest, and smartest selves, all while supporting social-emotional development and classroom learning.
Nickelodeon and GoNoodle partnered to create a custom, branded channel that brought the energy of Nickelodeon into classrooms in a purposeful way. Together, they developed:
The result: educational engagement powered by Nickelodeon IP, delivered through a platform teachers and students already know and love.
The Results: Over 300 Million Views and Ongoing Classroom Impact
The results were powerful. The custom Nickelodeon content received over 300 million interactive video views on GoNoodle’s platform. These videos consistently ranked among the top 30 most-watched on GoNoodle, a clear sign of sustained interest and effectiveness.
Kids didn’t just watch, they moved, danced, and engaged. Teachers, on the other hand, gained access to high-quality, curriculum-aligned resources that made classroom management easier and learning more fun.
By moving into the classroom in this thoughtful, movement-based format, Nickelodeon extended its brand affinity beyond the living room and became part of kids’ school-day experience.
Why It Worked: GoNoodle’s Deep Integration in Classrooms
GoNoodle doesn’t just entertain, it energizes classrooms and supports learning. Every piece of content is kid-safe, teacher-approved, and designed to fit into the natural rhythm of the school day.
For Nickelodeon, this meant more than brand exposure. It meant authentic engagement, embedding their characters into moments of joy, focus, and learning. The partnership delivered on multiple levels: brand love, educational value, and cultural relevance.
GoNoodle makes learning fun, boosts emotional fitness, and helps classrooms work better.
With strategic collaborations like this, GoNoodle also helps brands become part of the learning journey for millions of students.
Want to see how your brand can connect with millions of students and educators through custom content that inspires movement, learning, and joy?
Contact us to start the conversation.