Inside the Magic: How a GoNoodle Campaign Comes to Life

When entertainment brands partner with GoNoodle, the outcome is more than a video—it's a moment of joy, movement, and connection for millions of kids and families. Whether you're amplifying a new release, celebrating a character milestone, or building brand affinity in classrooms and living rooms, our creative studio brings your story to life with energy and purpose.

Here’s what makes a GoNoodle campaign unforgettable.

A Collaborative Creative Process

Every project starts with an idea—but it’s the collaboration between our studio and your team that transforms it into something kids can move along to. Whether motion graphics, live action, or a hybrid, we build campaigns through a thoughtful creative process that includes scripting, original music production, visual development, voiceover, choreography, animation, and final delivery.

We take your brand’s universe—characters, themes, tone—and blend it with GoNoodle’s signature style: playful, uplifting, and grounded in wellness. Our goal? To create movement-based content that’s joyful, developmentally appropriate, and aligned with your campaign goals.

Formats That Flex With Your Brand

GoNoodle content comes in multiple formats to fit your vision and needs:

• Obstacle Course Videos: Designed for playful interaction engaging kids to jump, duck hop and more, these videos immerse kids in your branded environments—often using partner-provided assets for maximum integration.
  
  
• Dance-Along or Strike A Pose Videos: These high-energy videos are perfect for character-based storytelling and custom choreography paired with original music.
  
  
• 2D Motion Graphics Videos: Custom illustrated animations that tell a story or support original songs. These are great for stylized or story-driven narratives.
  
  
• Social and Campaign Support Assets: Short-form videos that extend your campaign across social channels, promotional placements, and more.
  
  

Each format can be tailored to your goals—whether you're launching a single hero video or a multi-asset campaign.

What Happens After Delivery

A GoNoodle campaign doesn’t end once the video goes live. We manage, organize, and preserve every asset with precision so your brand is ready for what’s next.

Our post-production and content ops teams ensure:

• All final assets and raw files are saved across secure platforms like Frame.io, Backblaze, and Google Drive
  
  
• Creative documents, scripts, and visuals are easily accessible and organized
  
  
• Legal documentation—including rights, talent releases, and partner agreements—are filed and ready for future reference
  
  

This structure ensures long-term value, making it easy to repurpose, extend, or revisit a campaign as your needs evolve.

The GoNoodle Difference

We know what makes kids laugh, move, and remember. And we know how to partner closely with entertainment brands to turn creative ideas into magical moments. With GoNoodle, you're not just sponsoring content—you’re co-creating experiences that kids, parents, and educators genuinely love.

Let’s make your brand part of their best memories.

Want to explore what a custom GoNoodle campaign could look like for your entertainment, healthcare or retail/CPG brand? 

Let’s connect.