USTA + GoNoodle: Serving Up Fun & Fitness

Introducing kids to tennis through movement, fun, and classroom engagement.

Since 2018, GoNoodle has partnered with the United States Tennis Association (USTA) to introduce a new generation to tennis, its players, and the sport’s values while emphasizing diversity, inclusion, and fun. Together, we’ve turned classrooms into high-energy, interactive spaces where kids move, learn, and connect with tennis culture, creating lasting impressions far beyond the school day.

Courtside Fun: Athlete-Led Interactive Videos That Move Kids

At the heart of the USTA x GoNoodle partnership is a simple but powerful creative formula:

Athlete-led movement + Music and motion graphics + Classroom-scale access

USTA and GoNoodle have co-created 11 original movement videos, some featuring tennis athletes, all housed in a custom Net Generation channel on GoNoodle. Collaborating with athletes who are passionate about mental wellness adds an engaging, inspirational dimension to each campaign.Top talent was also leveraged to create additional sports moments, extending their influence beyond the classroom.

Kid-Favorites videos include:

•Mind on the Match - breathing and memory exercises that highlight the mental aspects of tennis

•I Can Do That - sing and dance along affirmations from tennis star Sloane Stephens

•Madison Keys: Fast Feet-join 2025 Australian Open Champion Madison Keys and move your feet FAST!

Students follow professional tennis players and body-inclusive instructors, moving at desks, in gyms, or outdoors, while bright, modern motion graphics make each activity interactive, engaging, and memorable.

Videos also support USTA youth initiatives, tying movement to Net Generation programs, social media campaigns, and classroom engagement, helping kids connect physical activity with sport, teamwork, and inclusivity.

The GoNoodle Advantage: Rallying Kids Nationwide

The campaign went beyond the court, bringing movement and inspiration into classrooms and homes nationwide.

• Reached over 15 million students nationwide
  
  
• Delivered 100+ million activity minutes across classrooms and homes
  
  
• Scaled campaigns across millions of students in a brand-safe, kid-focused environment
  
  
• Turned interactive content into real-world engagement, sparking interest in tennis and Net Generation programs
  
  
• Reinforced diversity and inclusion, showcasing role models kids can relate to
  
  

Net Gains: Awareness, Affinity, Action

Classrooms are a critical moment for shaping habits, preferences, and attention. GoNoodle allows sports franchises to:

• Engage kids in trusted, high-attention moments during school and at home
  
  
• Amplify awareness and affinity for programs, athletes, and teams
  
  
• Activate campaigns during key seasonal windows, such as PE periods, after-school programs, and summer camps
  
  

By combining movement, music, and athlete-led storytelling, franchises can translate classroom excitement into meaningful influence, inspiring kids to play, practice, and explore their sport.

Looking Ahead: Game, Set, Match for Movement

The USTA + GoNoodle partnership is just getting started, continuing to bring athletes, music, and movement to classrooms nationwide

• GoNoodle continues to expand the Net Generation channel, creating new athlete-led content for classrooms and homes
  
  
• Brands and franchises can test, optimize, and scale creative campaigns quickly, measuring engagement and activity
  
  
• Interactive content builds early loyalty, brand awareness, and healthy habits—turning students into lifelong fans
  
  

From Net to Next Generation: Fans and Impact Delivered

By blending physical activity, music, and athlete-led storytelling, GoNoodle helps sports franchises translate classroom movement into:

• Lasting engagement with youth audiences
  
  
• Measurable brand affinity and loyalty
  
  
• Social and educational impact in a high-trust, brand-safe environment
  
  

Sports brands partnering with GoNoodle connect with kids and families where it matters most, creating excitement, building early fans, and demonstrating real-world impact.

Want to serve up similar success?

GoNoodle can amplify your youth programs and inspire the next generation of players and fans. Curious how your brand or franchise can engage kids in fun, active, and impactful ways? Start the conversation today to see the results firsthand.