When 86% of U.S. teachers use your content weekly, you’re doing more than entertaining; you’re shaping culture. That’s the foundation GoNoodle is building on as we enter a new era of creative leadership, strategic expansion, and platform-ready storytelling.
At the center of this evolution is Eric Covert, GoNoodle’s newly appointed Chief Creative Officer, and a veteran of The Walt Disney Company, where he helped shape some of the most beloved franchises in children’s media. Now, he’s bringing that storytelling DNA to GoNoodle with one clear mission: to build the next movement-driven, joy-first kids brand at scale.
Eric joined GoNoodle at a pivotal moment, not just for the brand, but for the broader kids media landscape. As traditional streaming content saturates the market and parents demand more intentional screen time, GoNoodle offers something different: interactive content designed to get kids moving, learning, and laughing, in real time.
Under Covert’s leadership, GoNoodle is evolving from a classroom go-to into a modular creative studio with broad appeal across entertainment, retail, education, and wellness. “We’re not just producing content, we’re designing joyful rituals that fit seamlessly into kids’ daily lives,” says Covert. “The magic happens when movement, narrative, and emotion intersect.”
With expanded capabilities across animation, live-action, music, and interactive design, GoNoodle operates like a nimble, campaign-ready creative engine. From short-form episodic series to seasonal specials and co-branded experiences, our content is designed to adapt across various formats and platforms.
Our approach is built on:
Emotional resonance and movement over passive viewing
Curriculum-aligned storytelling that excites and invites the audience and doesn’t feel like “learning”
Scalable formats that plug into partner campaigns with ease
A trusted, built-in audience across schools and homes
GoNoodle’s latest slate of Moose Fabio specials, launching throughout the 2025–2026 school year, is just the beginning. These new episodes—featuring real kids and GoNoodle breakout star Moose Fabio—blend kid-led storytelling with movement-rich moments that translate effortlessly across classrooms, devices, and media channels.
GoNoodle’s infrastructure is built for scale, but it’s our relationship with millions of kids, educators, and families that sets us apart.
Reach: Over 70 million kids reached annually across digital and in-school channels
Trust: Used by over two-thirds of elementary school teachers nationwide
Retention: High repeat engagement thanks to movement-based formats that become part of a child’s daily rhythm
That makes GoNoodle not just a platform, but a launchpad. For IP. For branded series. For immersive, joy-driven stories that stick. “This is a brand with heart, humor, and massive potential,” says Covert. “And we’re just getting started.”
GoNoodle is ready to collaborate with media partners who believe content should move kids, literally and emotionally. With the creative engine in place and a veteran storyteller at the helm, we’re inviting the next generation of partners to imagine what’s possible.
Want to explore how your enterprise brand can grow with GoNoodle?
Contact us to start the conversation.