When 83% of U.S. teachers use your content weekly, you’re doing more than entertaining; you’re shaping culture. That’s the foundation GoNoodle is building on as we enter a new era of creative leadership, strategic expansion, and platform-ready storytelling.
I’m thrilled to be part of this evolution as GoNoodle’s new Chief Creative Officer. After years at The Walt Disney Company helping to shape some of the most beloved kids’ franchises, I’m bringing that storytelling DNA to GoNoodle with one clear mission: to build the next movement driven, joy first kids brand at scale.
Where Disney Pedigree Meets Purposeful Play
I joined GoNoodle at a pivotal moment, not just for us but for the entire kids media landscape. As streaming platforms flood the market and parents crave more meaningful screen time, GoNoodle offers something refreshingly different: interactive content that gets kids moving, learning, and laughing in real time.
We’re evolving from a classroom favorite into a modular creative studio that spans entertainment, retail, education, and wellness. We’re not just producing videos; we’re designing joyful rituals that fit naturally into kids’ daily lives.
While many in the media world worry that shared content moments are disappearing, GoNoodle proudly delivers them daily to an audience of millions. Any day of the school week you’ll find kids, teachers, and families everywhere enjoying GoNoodle’s magical movement moments together, from hip hop beats with math and science lessons to learning the Hot Dog Dance from none other than Mickey Mouse.
Introducing the GoNoodle Creative Studios Model
With expanded capabilities across animation, live-action, music, and interactive design, GoNoodle operates like a nimble, campaign-ready creative engine. From short-form episodic series to seasonal specials and co-branded experiences, our content is designed to adapt across various formats and platforms.
Our approach is built on:
-
Emotional resonance and movement over passive viewing
-
Curriculum-aligned storytelling that excites and invites the audience and doesn’t feel like “learning”
-
Scalable formats that plug into partner campaigns with ease
-
A trusted, built-in audience across schools and homes
GoNoodle’s latest slate of Moose Fabio specials, launching throughout the 2025–2026 school year, is just the beginning. These new episodes featuring real kids and GoNoodle breakout star Moose Fabio blend kid-led storytelling with movement-rich moments that translate effortlessly across classrooms, devices, and media channels.
“Moose Fabio invites kids to share what they love most — friends, family, and having fun together — and then we celebrate them with a dance party full of wiggles and giggles.”
Recently, Moose Fabio even teamed up with Alkaio Thiele from Disney’s Wizards Beyond Waverly Place for a special Halloween remix of our classic Purple Stew. Having enjoyed GoNoodle as a student himself, Alkaio was thrilled to jump back in and move with a new generation of kids.
Why This Matters for Media and Streaming Partners
Our reach is impressive, but it’s our relationship with kids, educators, and families that truly sets us apart:
-
Reach: 19.5 million kids reached annually across digital and in-school channels
-
Trust: Used by over two-thirds of elementary school teachers nationwide
-
Retention: High repeat engagement thanks to movement-based formats that become part of a child’s daily rhythm
GoNoodle isn’t just a platform; it’s a launchpad for IP, branded series, and joy driven storytelling that sticks. This is a brand with heart, humor, and massive potential and we’re just getting started.
Let’s Create What’s Next
We’re ready to collaborate with media and brand partners who believe content should move kids, literally and emotionally. The creative engine is humming, and the next chapter of joyful storytelling is already underway.
Let’s imagine what’s possible, together.
— Eric Covert, Chief Creative Officer, GoNoodle
Contact us to start the conversation.
