Magic You Can Move To
Disney wanted to extend the enchantment of Mickey & Minnie’s Runaway Railway beyond the parks. The goal: spark nationwide excitement, bring movement and fun to families and classrooms, and make every child feel included, inspired, and ready to dance, while setting the stage for deeper brand connections.
A GoNoodle teacher ambassador shared:
"Kids couldn’t stop talking about the Mickey & Minnie video, bringing the Disney magic right into our classrooms."
Strategy: Extend the park experience into classrooms and homes; engage children with movement-based content featuring beloved Disney characters; build excitement while laying groundwork for brand connections.
Process: Developed the Mickey & Minnie’s Runaway Railway Remix video; distributed across GoNoodle, YouTube, and OTT platforms; provided teachers with activity packs and scavenger hunts; executed multi-channel marketing including emails, social campaigns, and homepage takeovers; launched parent- and teacher-focused sweepstakes.
Change Management: Defined roles across Disney, GoNoodle, and classroom teachers; collected ongoing teacher and parent feedback to optimize content; maintained Disney brand standards while keeping experiences playful and child-focused.
Results:
- 6.5M video impressions (goal: 4M)
- 191,834 sweepstakes visits
- 141,441 sweepstakes entries
- Broad classroom participation, parent engagement, and social sharing
Happiness in Motion
The campaign demonstrated that joy, inclusivity, and engagement can travel far. By combining Disney characters, playful storytelling, and interactive activities, campaigns deliver measurable engagement and emotional connection. With stronger conversion touchpoints, this excitement could also translate into Disney bookings.
Booked on Fun
GoNoodle helps partners close the gap between engagement and conversion, guiding families from delight to decision and turning interactive moments into real-world magic at destinations like Disneyland.
Contact us to start the conversation and spark some GoNoodle magic.
