From Fruit to Fun
Healthy snacking and movement go hand in hand. Kids engage more when nutrition is paired with interactive, enjoyable activities that bring classrooms to life. Dole, in partnership with GoNoodle, aimed to inspire healthy habits while creating fun, active learning experiences for students.
“The students were so gracious with the fruit bowls and really enjoyed them,” shared one teacher. “We served them as dessert after our communal meal using our grow tower harvest, and many even said they’d ask their parents to buy more.”
The Goal
Encourage children to enjoy nutritious snacks and increase physical activity in a way that is engaging, educational, and memorable, while strengthening Dole’s connection with families and schools.
Turning Snacks Into Action
Campaign results demonstrate the effectiveness of combining movement and nutrition:
- 30,000 Dole Fruit Bowls distributed
- 3 million+ minutes of active movement
- 95% of teachers highly likely to recommend Dole Fruit Bowls
Strategy
- Encourage healthy snacking by pairing fruit with fun, interactive classroom activities
- Engage teachers as partners to integrate nutrition and movement into daily routines
- Build brand affinity and loyalty through enjoyable, educational experiences
Process
- Designed the campaign with Dole and GoNoodle to align brand messaging and objectives
- Developed the It’s Dole® Fruit Bowls® Time dance video to energize students
- Integrated fruit distribution and movement activities into classrooms
- Provided teachers with resources to extend engagement beyond the video
Change Management
- Defined roles across Dole, GoNoodle, and classroom teachers for smooth execution
- Collected feedback from teachers to optimize activities and ensure effectiveness
- Maintained brand consistency while keeping content playful and child-focused
Dance, Snack, Repeat – Our Recipe for Engagement
The campaign’s centerpiece, the It’s Dole® Fruit Bowls® Time dance video, brought classrooms to life. Kids moved, teachers saw measurable results, and Dole strengthened its connection with families and schools nationwide.
GoNoodle’s approach combines movement, digital engagement, and sampling in ways that resonate with students and teachers. Each campaign is designed to deliver tangible results while making healthy habits fun and easy to adopt.
Fruitful Moves
Campaigns like this leave lasting impressions: healthier classrooms, happier students, and strong brand loyalty for Dole. By blending movement, music, and healthy snacking, every initiative becomes a recipe for engagement, education, and long-lasting brand love.
Curious how GoNoodle delivers sweet results? Let’s start the conversation.
