---
title: Why Purpose-Driven Brands Partner with GoNoodle
description: Discover why leading purpose-driven brands partner with GoNoodle to create movement-based campaigns that engage millions of kids and families nationwide.
image: https://blog.gonoodle.com/hubfs/Blog_Banner_KC_v6.png
---

[Leadership Voice](https://blog.gonoodle.com/tag/leadership-voice)

# Why Purpose-Driven Brands Partner with GoNoodle

[By

- KC Estenson, ](https://blog.gonoodle.com/author/kc-estenson)  Jul 11, 2025

![ Featured Image](https://blog.gonoodle.com/hs-fs/hubfs/Blog_Banner_KC_v6.png?width=2400&height=1200&name=Blog_Banner_KC_v6.png)

**The Gap GoNoodle Was Built to Close**

What we’ve created isn’t just another digital content platform. It’s a place where purpose leads, where fun meets function, and where kids, parents, and teachers find something they can actually use every day. The business case for doing this work thoughtfully has never been stronger. And products tied to social impact? They grow 28% faster than those without. But what moves me isn't just growth, it's the opportunity to create impact.

**More Than Marketing**

**  
** I’ve seen what happens when marketing becomes more than marketing, when it creates a culture of community support. I’ve watched [Nickelodeon ](https://www.nick.com/)shift from a beloved TV brand to a daily classroom companion. Their content on [GoNoodle ](https://www.gonoodle.com)doesn't just entertain, it helped teachers reset their classrooms and gave kids a break they looked forward to. With over 300 million views and counting, their presence isn’t noise. It’s a trusted classroom tool that’s welcomed.

**Tackling Tough Topics with Care**

**  
** Our partnership with the [Kids Mental Health Foundation](https://www.kidsmentalhealthfoundation.org/) tackled one of the toughest topics, emotional well-being, and we didn’t tiptoe around it; we embraced it. We jumped in with content that kids actually use to navigate big feelings. Over 17 million views and outperforming top entertainment titles is incredible, but even better? Hearing a child say, “This song helps me when I feel nervous.” That's the impact.

**Campaigns That Go Beyond Impressions**

**  
** Creating cause-driven marketing campaigns that work needs careful planning and smart execution. A successful campaign must line up with brand values and what consumers expect, as 86% of Americans say they want companies to do more than just make a profit (Labyrinth, Inc. [article ](https://labyrinthinc.com/cause-marketing-2b-social-impact-guide-2025/)*The Ultimate Guide to Cause Marketing: How Brands Are Driving $2B+ in Social Impact*, 2025 Playbook). I remain convinced that more companies should be working in the service of helping kids and families. Our platform is on its mission of radical positivity in the lives of kids and families.

Every year, brands pour more than $17 billion into trying to reach kids and teens in the U.S. I’ve seen how that spend plays out, from inside classrooms as a previous teacher, across boardrooms as an executive at [Disney ](https://www.disney.com/)and [CNN](https://www.cnn.com/), and now as the leader of GoNoodle. And if I’m honest, much of that money misses the mark. It fades into the background, forgettable ads, tone-deaf messages, and placements that barely register with families or teachers.

Last year, our campaign with [Dole®](https://www.dole.com/) went beyond impressions; it filled real needs. In classrooms where many kids face food insecurity, they brought fruit bowls and fun. One teacher told us, “Many times our students come to school hungry… they LOVED the fruit bowls.” That kind of feedback sticks with you.

**Trusted by Those Who Care Most**

**  
** This is why GoNoodle is different. We’re not just reaching kids, we’re trusted by the people who care for them most. With 83% of U.S. public elementary schools using GoNoodle, we’ve earned a kind of access no one else can replicate. Teachers invite us into their classrooms. Parents rely on us to help their kids get the wiggles out, reset their minds, and sometimes, find their calm. We’re not an interruption, we’re part of the routine.

**A Mission That’s Personal**

**  
** I believe in this work because I’ve seen what happens when it’s done right. At Disney, I helped beloved characters connect with families around the globe. At CNN, I learned the power of trust and what happens when you lose sight of it. But at GoNoodle, the mission is personal. Every day, we help kids become their strongest, bravest, silliest, smartest, bestest selves.

**Leading with Joy and Purpose**

**  
** We’ve launched apps downloaded over 20 million times. Partnered with [Universal Music Group ](https://www.universalmusic.com/)to bring music into classrooms. Built YouTube and [Roblox e](https://www.roblox.com/)xperiences with more than a billion views. But the metric that matters most to me? Hearing from a teacher that our video changed the tone of her entire day. That a child danced their way out of a tough moment. That a brand partner helped solve a real problem.

Because when we lead with joy and purpose, kids feel it. And so do the people who care for them. That’s the power of GoNoodle.

**Ready to make a difference?**

[Get in touch ](https://partnerships.gonoodle.com/contact/)to start the conversation.

###### Category

- [ Healthcare ](https://blog.gonoodle.com/tag/healthcare)
- [ Leadership Voice ](https://blog.gonoodle.com/tag/leadership-voice)
- [ Entertainment ](https://blog.gonoodle.com/tag/entertainment)
- [ CPG ](https://blog.gonoodle.com/tag/cpg)
- [ General Audience ](https://blog.gonoodle.com/tag/general-audience)
- [ Travel/Tourism ](https://blog.gonoodle.com/tag/travel-tourism)
- [ Enterprise Brands ](https://blog.gonoodle.com/tag/enterprise-brands)
- [ Retail & CPG ](https://blog.gonoodle.com/tag/retail-cpg)
- [ Sports + Athletics ](https://blog.gonoodle.com/tag/sports-athletics)

###### Popular Post

- [How GoNoodle Is Building the Next Big Kids Brand with Disney DNA](https://blog.gonoodle.com/gonoodle-next-big-kids-brand-disney-dna)
- [Empowering Rural KY Youth: GoNoodle and Baptist Health Team Up](https://blog.gonoodle.com/empowering-rural-ky-youth-gonoodle-and-baptist-health-team-up)
- [Dole and GoNoodle: Sweet Results, Real Impact](https://blog.gonoodle.com/dole-and-gonoodle-sweet-results-real-impact)
- [Why Purpose-Driven Brands Partner with GoNoodle](https://blog.gonoodle.com/purpose-driven-brand-partnerships-gonoodle)
- [Magic in Motion: How Disney Resort and GoNoodle Created a Runaway Hit](https://blog.gonoodle.com/disney-resort-gonoodle-mickey-mouse-in-motion)

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