Every year, brands pour more than $17 billion into trying to reach kids and teens in the U.S. I’ve seen how that spend plays out, from inside classrooms as a previous teacher, across boardrooms as an executive at Disney and CNN, and now as the leader of GoNoodle. And if I’m honest, much of that money misses the mark. It fades into the background, forgettable ads, tone-deaf messages, and placements that barely register with families or teachers.
The Gap GoNoodle Was Built to Close
What we’ve created isn’t just another digital content platform. It’s a place where purpose leads, where fun meets function, and where kids, parents, and teachers find something they can actually use every day. The business case for doing this work thoughtfully has never been stronger: 86% of consumers say they prefer purpose-driven companies. And products tied to social impact? They grow 28% faster than those without. But what moves me isn't just growth, it's the opportunity to create impact.
More Than Marketing
I’ve seen what happens when marketing becomes more than marketing, when it creates a culture of community support. I’ve watched Nickelodeon shift from a beloved TV brand to a daily classroom companion. Their content on GoNoodle doesn't just entertain, it helped teachers reset their classrooms and gave kids a break they looked forward to. With over 300 million views and counting, their presence isn’t noise. It’s a trusted classroom tool that’s welcomed.
Tackling Tough Topics with Care
Our partnership with the Kids Mental Health Foundation tackled one of the toughest topics, emotional well-being, and we didn’t tiptoe around it; we embraced it. We jumped in with content that kids actually use to navigate big feelings. Over 17 million views and outperforming top entertainment titles is incredible, but even better? Hearing a child say, “This song helps me when I feel nervous.” That’s impact.
Campaigns That Go Beyond Impressions
Last year, our campaign with Dole® went beyond impressions; it filled real needs. In classrooms where many kids face food insecurity, they brought fruit bowls and fun. One teacher told us, “Many times our students come to school hungry… they LOVED the fruit bowls.” That kind of feedback sticks with you.
Trusted by Those Who Care Most
This is why GoNoodle is different. We’re not just reaching kids, we’re trusted by the people who care for them most. With 86% of U.S. public elementary schools using GoNoodle, we’ve earned a kind of access no one else can replicate. Teachers invite us into their classrooms. Parents rely on us to help their kids get the wiggles out, reset their minds, and sometimes, find their calm. We’re not an interruption, we’re part of the routine.
A Mission That’s Personal
I believe in this work because I’ve seen what happens when it’s done right. At Disney, I helped beloved characters connect with families around the globe. At CNN, I learned the power of trust and what happens when you lose sight of it. But at GoNoodle, the mission is personal. Every day, we help kids become their strongest, bravest, silliest, smartest, bestest selves.
Leading with Joy and Purpose
We’ve launched apps downloaded over 20 million times. Partnered with Universal Music Group to bring music into classrooms. Built YouTube and Roblox experiences with more than a billion views. But the metric that matters most to me? Hearing from a teacher that our video changed the tone of her entire day. That a child danced their way out of a tough moment. That a brand partner helped solve a real problem.
Because when we lead with joy and purpose, kids feel it. And so do the people who care for them. That’s the power of GoNoodle.
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