Families gearing up for the 2025 holiday rush face a new reality: kids are making their voices heard and shaping household budget decisions in meaningful ways. Razorfish reports that Generation Alpha (ages 8–14) now influences 61 % of family spending equivalent to $101 billion in direct spending power. No longer on the sidelines, children guide household decisions every step of the way from back-to school to the holiday rush. Marketers must engage them as full partners in the process, not just companions.
Kids Curate the Cart
Whether in-store or online, today’s kids shop with confidence. Their preferences shaped by digital culture, classrooms, and peers define trends and drive demand. From YouTube-inspired sneakers to character-covered backpacks, their influence is visible across aisles and screens. The most successful brands recognize this shift: they’re not just selling products, but helping kids feel confident and seen as they step into the holiday season.
Bridging the Gap: GoNoodle’s Role
As brands look for authentic ways to reach families, GoNoodle bridges the gap between engagement and trust. Its joyful, movement-based content connects with 19.5 million families each month across homes and classrooms. Parents appreciate GoNoodle’s positive influence, while kids see it as pure fun a rare balance that turns ordinary moments into meaningful connections.
In consumer goods and retail, brands like Dole and Dove have partnered with GoNoodle to create family-centered campaigns that turn everyday routines into moments of joy. For toy brands, GoNoodle’s imaginative content naturally complements creativity and play. Even in travel and tourism, families use GoNoodle to keep kids active and calm between destinations, transforming downtime into bonding time. Through partnerships that span the classroom, car rides, and home life, GoNoodle helps brands show up ad-free where trust and joy meet.
Building Trust Through Involvement
Shopping becomes more meaningful when parents involve their kids in the process. It builds confidence, teaches responsibility, and strengthens trust.
For Parents
-
Let kids help create the shopping list to teach prioritization and ownership.
-
Set a budget and help them choose from curated options to balance freedom and discipline.
-
Turn shopping into a conversation about needs versus wants to build value awareness.
For Retailers
-
Design with kids in mind: colors, characters, and features that excite them, paired with quality parents trust.
-
Collect feedback through surveys or test groups to understand what resonates.
-
Make shopping fun with gamified experiences, AR try-ons, or interactive displays that turn buying into play.
Shopping with Heart
Even in uncertain times, parents continue to invest in products that help kids feel confident and prepared. Deloitte found that 57% of parents call a first-day outfit “worth the splurge,” reflecting the strong emotional ties behind family purchases. In retail, emotional impact now sits beside price and practicality, and trust remains the driving force.
GoNoodle embodies that trust. Its movement-based, joy-filled content supports connection and confidence values that align perfectly with modern family shopping. By partnering with GoNoodle, brands can inspire not just what families buy, but how they feel while doing it.
This holiday season, GoNoodle helps families move, imagine, and shop with heart.
Connect with us to unbox what's possible.
