According to Nielsen’s February 2025 Media Distributor Gauge, children ages 2–11 now account for 16.9% of all YouTube viewing on TV screens, highlighting a major shift in kids’ media consumption habits.¹ This significant trend reveals a critical opportunity for entertainment companies—including streaming giants like Apple TV+, Netflix, and Amazon Prime Video—to engage young audiences in new, dynamic ways.
As the entertainment landscape rapidly evolves, connecting with children through interactive, educational content is more important than ever for building lasting brand loyalty and future-proofing franchises. From streaming platforms and broadcasters to production studios and toy manufacturers, companies that integrate their intellectual properties (IP) into active, meaningful experiences both in and out of the classroom create deeper emotional bonds that drive long-term growth.
Cultivate Early Brand Affinity Across Channels
Children form emotional connections with characters and stories from an early age. Interactive content expands those connections beyond passive viewing by engaging kids through movement, games, and educational activities that build stronger, more memorable relationships with your IP.
Influence Family Viewing and Purchase Decisions
When kids engage actively with your brand, they influence not only what they watch but also what families buy from merchandise to subscriptions and live experiences. Interactive partnerships help entertainment brands deepen household engagement and grow ancillary revenue streams.
Extend the Lifecycle of Your IP
Interactive content nurtures franchise growth by keeping characters and stories fresh and relevant in kids’ daily lives—whether at school, home, or on the go. This engagement drives sustained interest that supports future content releases, product launches, and licensing deals.
Provide Measurable Impact to Stakeholders
Brands today must demonstrate real, research-driven outcomes. Interactive platforms deliver insights into participation, engagement, and emotional connection, enabling marketing and product teams to optimize strategies and validate investments.
How GoNoodle Supports Entertainment Industry Goals
GoNoodle is a leading interactive platform used by 86% of U.S. elementary schools, reaching over 25 million children annually. By combining movement, emotional fitness, and evidence-based social-emotional learning (SEL), GoNoodle turns screen time into active, joyful learning experiences.
The GoNoodle Impact:
- Massive Reach: Connect with millions of kids during school hours and at home.
- Inclusive Access: Reach diverse and underserved communities nationwide.
- Branded Integration: Seamlessly embed characters and properties into engaging, educational content.
- Research-Driven Insights: Measure engagement and emotional impact to prove ROI and inform future initiative, all in ad-free, 100% captive classroom environment.
Partner to Build Stronger Brands and Healthier Communities
Entertainment leaders who invest in interactive kids’ content are not only capturing attention today, they are building the loyal audiences of tomorrow. By delivering enriching, participatory experiences, brands can drive greater engagement, inspire healthier habits, and reinforce their position as trusted, innovative leaders in children’s entertainment.
Ready to explore how your IP can come alive through interactive partnerships?
Contact us to start the conversation.
