The Problem: Connecting with Families During Uncertain Times
During the 2020–2021 school year, families faced unprecedented challenges—uncertainty, isolation, and shifting routines. Brands in the Consumer Packaged Goods (CPG) and Quick Service Restaurant (QSR) sectors are finding it tougher than ever to capture the attention and loyalty of busy families, especially as traditional advertising channels (TACs) lose their impact.
The Solution: Purpose-Driven Partnership with GoNoodle
GoNoodle stepped in as a trusted partner to help brands create meaningful connections through joy-filled, movement-driven content that fits seamlessly into families’ daily lives. By aligning brand messaging with wellness, learning, and family values, GoNoodle enables enterprise partnerships that go beyond ads to deliver genuine impact.
Jersey Mike’s partnered with GoNoodle to launch a campaign focused on energy, joy, and utility.
The program featured:
- Sponsorship of GoNoodle’s top-performing Blazer Fresh channel
- Downloadable activities paired with exclusive coupons
- A GoNoodle Family Club activation
- :15 video ads to boost awareness
- Parent-targeted email and social media promotions
The Impact: Driving Engagement and Brand Loyalty
- Blazer Fresh ranked in the top 5 channels during the campaign
- 10.5M video plays, 2.1M page views, and 460K unique visitors
- 3.7M impressions and 288K video views across paid social
This campaign proved how brands can show up authentically in families’ lives, by leveraging educator trust, data insights, and the ability to scale seamlessly across both home and school environments—driving positive engagement and measurable business results.
Our Approach: Strategic Partnerships That Perform
At GoNoodle, we co-create experiences tailored to your brand’s purpose and the needs of families. Our approach includes:
- Creative collaboration that reflects your values
- Multi-channel engagement across school, home, and digital spaces
- Turnkey execution focused on measurable performance
We don’t just run ads—we build partnerships that leave a lasting impact.
Ready to Fuel Families with Purpose?
Families today crave connection, positivity, and support—and brands that deliver win hearts and wallets.
If your enterprise brand is focused on creating positive change and supporting families, we’d love to start a conversation.
Connect with us to learn more.
