Bringing confidence, fun, and positivity to kids at home and in the classroom.
In 2024, Dove’s Global Brand Team set out to expand the reach of the Dove Self-Esteem Project (DSEP), a global initiative empowering kids to embrace body confidence and self-worth. Reaching children ages 5–12 in a meaningful, trusted, and engaging way posed a challenge.
Traditional channels were saturated, attention was fleeting, and educators demanded content that was both age-appropriate and emotional well-being aligned. Dove needed a way to connect with kids directly, not through ads or influencers, but through an environment teachers already trusted and families already loved.
GoNoodle, the classroom-first, kid-safe platform built to move minds and bodies through music, movement, and positivity. Together, Dove and GoNoodle partnered to help kids everywhere feel confident, celebrated, and seen, turning self-esteem education into joyful, everyday experiences.
Interactive Music Videos That Move Kids
One of DSEP’s ambassadors, Venus Williams, a world-renowned tennis champion, advocate for youth empowerment, and role model for confidence and perseverance, shared a custom message to promote the resources on GoNoodle: Watch here
To bring the Dove Self-Esteem Project’s mission to life, GoNoodle and Dove co-created an interactive classroom experience centered around movement, self-expression, and confidence.
A Message from Venus Williams
In her video, Venus encouraged children to celebrate what makes them unique and to find strength in who they are:
“You have the power to choose how you see yourself, and to lift others up too.”
– Venus Williams, Dove Self-Esteem Project Ambassador
Two original GoNoodle + Dove music videos were created, featuring real kids, not professional dancers or actors, to reflect true inclusivity and authenticity.
Students stood at their desks, freestyling or following choreography demonstrated by five body-inclusive kid dancers. Vibrant, modern motion graphics created a unique and interactive classroom experience, helping students connect their minds with their bodies and engage fully with the curriculum.
The videos amplified interest in:
The GoNoodle Advantage:
- Reach children in trusted, high-attention moments during the school day and at home
- Scale campaigns across millions of classrooms in a brand-safe, kid-focused environment
- Transform classroom engagement into real-world influence and conversation
Results That Speak
In 2024, GoNoodle surveyed its teacher audience and received overwhelmingly positive feedback on the collaboration.
Teacher Feedback:
“The kids love this video! It reminds them of the confidence book we read at school at the beginning of the year.”
“We used it before a harder work time – to boost energy, but it also plugged those positive words into their brains. We also used it after a harder work time… a way to remind kids of their worth!”
“It empowered being proud of who you are.”
Video Metrics:
- 1.3 million+ views on GoNoodle platform
- 13,000+ views on GoNoodle Roku and Fire TV apps
- 43,000+ views on GoNoodle YouTube
Student Impact:
- Overwhelmingly positive, highlighting high engagement, excitement, and participation
- Students carried the messages home, sparking conversation with families
- Demonstrated that interactive content drives both engagement and educational impact
Brand Reach: Driving Awareness, Affinity and Action
- Classrooms are a critical moment for shaping habits, preferences, and attention
- GoNoodle allows brands to reach kids authentically and at scale, while other channels struggle to break through
- Key seasonal periods from Back-to-school and holiday rush create a prime window for influence and awareness
Dove + GoNoodle: Impact Made Simple
Dove needed a trusted, ad free environment where kids could learn, move, and grow. GoNoodle delivered.
Through GoNoodle’s classroom first, brand safe, COPPA compliant ecosystem, Dove reached children at scale during high attention school day moments, something traditional media cannot offer.
By combining music, movement, and inclusive storytelling, Dove turned classroom engagement into a lasting message of empowerment, showing how CPG brands can:
- Engage children authentically in high trust environments
- Extend impact beyond the classroom into home and school
- Drive awareness and measurable outcomes while supporting social and educational goals
Our goal wasn’t product sales, but fostering enduring brand impact and trust. The Dove Self-Esteem Project partnership shows how, with GoNoodle, fun, creativity, and movement can spark social impact, drive measurable engagement, and create lasting brand connection. The ROI is clear: A foundation for long-term influence.
The Brand Advantage
Healthier classrooms, more confident students, and stronger brand loyalty for Dove. For Dove, this wasn’t a campaign. It was a movement. By blending movement, music, and inclusive storytelling, every initiative becomes a recipe for engagement, education, and lasting impact.
Discover how GoNoodle brings joy and learning to classrooms while creating real impact. Let’s connect and explore how your brand can make a difference.
