Capturing Young Travelers’ Attention
The Arizona Office of Tourism (AOT) aimed to spark family curiosity about Arizona by engaging kids in a fun, authentic way. Partnering with GoNoodle, a platform used in 83% of U.S. elementary schools and by millions of families at home, AOT launched a campaign that brought the excitement of Arizona’s outdoors to life for a new generation.
Tourism brands face increasing competition and evolving audience habits, especially among families with young children. With more entertainment options and screen time than ever, inspiring kids to get excited about a destination is challenging. The goal is to ignite genuine curiosity and action beyond traditional travel ads. By connecting with children first, AOT sought to inspire entire families to explore the state together.
Trailblazing Campaigns
Effective family travel campaigns blend creativity with storytelling that resonates. The Arizona Office of Tourism partnered with GoNoodle to deliver a family-focused travel push featuring interactive videos, kid-friendly content, and outdoor activity themes.
Strategy:
- Focus on children as the primary audience to influence family travel decisions
- Leverage movement, storytelling, and adventure-themed content to inspire curiosity
- Use multi-touch digital engagement to reinforce brand messaging
Process:
- Designed the partnership to combine AOT brand guidance with GoNoodle’s platform expertise
- Created Wild Bunch, a custom Arizona-themed dance video, as the campaign centerpiece
- Distributed content through classroom videos, teacher and parent emails, homepage hero placements, and social promotion
Change Management:
- Aligned AOT, GoNoodle, and educational partners on roles, timelines, and metrics
- Ensured brand consistency while allowing creative flexibility for engagement-driven content
- Used ongoing measurement and feedback to optimize content placement and reach
Results:
- 2.4 million video views (goal: 1.5M)
- Top 10 content ranking on GoNoodle out of 500+ videos
- Over 15 million logo impressions (goal: 1M)
Bringing Arizona to Life
At the heart of the campaign was Wild Bunch, a custom Arizona-themed dance video. Launched in the spring and summer travel season, it quickly became one of GoNoodle’s top-performing videos. AOT also sponsored The Great Outdoors channel, ensuring strong brand visibility with millions of logo impressions.
Families engaged with Arizona through multiple touchpoints, making the state synonymous with fun, movement, and adventure. By connecting with children first, the campaign built a pipeline of family curiosity that translated into real travel inspiration.
From Beats to Peaks
GoNoodle builds partnerships that combine movement, fun, and educational storytelling to connect brands with families. Through custom campaigns, original content, and multiple digital touchpoints, every initiative drives measurable engagement and strong brand lift. Strategic alignment ensures campaigns maximize results while staying true to the brand’s vision and audience.
Driving Results That Matter
Partnerships like these help destinations and brands achieve scale and authenticity, inspiring the next generation of travelers while delivering tangible results. By turning adventure into interactive experiences, campaigns spark excitement and encourage families to explore in ways that stick.
"It was energizing to see how quickly kids gravitated toward the Wild Bunch video. We knew we had tapped into something that blended fun with learning." KC Estenson, GoNoodle CEO
Summit of Fun
GoNoodle turns destinations into playgrounds. By blending movement, storytelling, and interactive content, every campaign becomes a journey that inspires action and creates lasting memories. Let’s guide families from curiosity to exploration, making every trip a summit of fun.
Curious how your destination can shine with GoNoodle? Let’s chat and start the adventure.
